BERO PADEL CLASSIC

Our team was brought in to collaborate with some of the biggest names in sporting and entertainment to put on a celebrity pro-am padel tournament in London, UK.

With BERO, as the event host and IMG, AD/Vantage Padel, and Reserve as co-hosts, guests gathered to watch a day full of competitive padel and enjoy food cooked by celebrity chef Lee Tiernan and drinks supplied by a number of alcoholic and non-alcoholic beverage providers.

Key Responsibilities

  • Identify, pitch, and secure sponsorship opportunities that align with event goals. Oversee all aspects of sponsorship fulfillment, ensuring deliverables are met and sponsors receive high ROI and visibility. Partners included: Aston Martin, Pragnell, Vuori, Chase Sapphire, and Darktrace.

  • Develop and manage event budgets, track expenditures, and provide regular financial reporting to stakeholders. Ensured all activities stayed within budget while optimizing resources and identifying cost-saving opportunities.

  • Lead end-to-end event planning, including venue selection, vendor coordination, design look and feel, run-of-show development, staffing, and onsite execution. Ensured all logistics were seamlessly managed to deliver high-quality, on-brand experiences.

  • Oversaw guest list curation, invitation outreach, RSVPs, and check-in processes. Ensuring the right audience was engaged and welcomed, while maintaining data accuracy and a smooth guest experience.

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