NOWADAYS
Miami Grand Prix
At the Miami Grand Prix, Monday Standard introduced Nowadays to the world of Formula 1 with a premium hospitality program designed to position the brand as culturally relevant, disruptive, and authentic. Across three branded cabanas in the Miami marina, the brand hosted 50 influencers and created a seamless experience that blended social lounge energy with immersive brand storytelling. From guest management and logistics to design, creative integration, and influencer engagement, the activation encouraged organic content creation and amplified Nowadays’ presence both on-site and online, ensuring the brand was seen not just as a beverage, but as a cultural host embedded in one of the world’s most glamorous sporting weekends.
Key Responsibilities
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Crafted a unique event look by merging brand guidelines with motorsport aesthetics.
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Designed and executed all on-site elements for a seamless, high-impact race weekend experience.
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Provided an elevated, thoughtfully designed experience for VIPs and partners across all touchpoints.
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Handled end-to-end travel and hospitality logistics for all guests including branded airport experiences, weekend logistics and track transfers.
