BERO BLOCK PARTY
BERO Block Party
To mark their first birthday, BERO hosted a community block party in NYC. For hours, the street was transformed into a vibrant celebration with music, food, and of course, BERO. Free and open to the public, the event was Bero's way of bringing people together to celebrate this milestone with their community.
Monday Standard oversaw the entire design, delivery and management of the event as well as all logistics operations.
Key Responsibilities
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Our team oversaw and supported all event design and creative elements for the on-site brand activation, working closely with the production agency and the Bero team.
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Organized all expenses and the overall budget to ensure the event ran as smoothly as possible.
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Coordinated all third-party groups involved. Including restaurant, brand ambassadors, AV team and so on. Ensuring seamless alignment across every touchpoint.
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Responsible for activating the brand partnership on-site, coordinating all collaborative elements throughout the event.
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Handled the full event logistics, consolidating all vendors, schedules, and moving parts to ensure coordination as the central organizing team behind the entire activation.
